The KE Way: How We Shape the Strategy Behind Every Seamless Event
Introducing The KE Way
At Kennedy Events, every project follows a clear and proven path—The KE Way. It’s more than a methodology. It’s our commitment to transforming vision into action through expert planning, transparent collaboration, and purposeful design.
In Stage 1: Project Launch, we laid the foundation—aligning teams, setting expectations, and establishing a rhythm for productive communication. Now, we move into the heartbeat of the planning process: Stage 2 – Strategic Planning.
The KE Way Stage 2: Strategic Planning
Refine the Vision. Design the Experience.
This stage is where ideas evolve into a tangible strategy. We refine the high-level event vision into an actionable roadmap, identifying the perfect venue, defining measurable goals, outlining the budget, and building a detailed timeline that keeps every stakeholder aligned and informed.
Here’s what we focus on in Stage 2 of the KE Way:
SET THE EVENT VISION
Every standout event begins with clarity. We revisit your objectives and translate them into an event narrative that guides every decision from programming to production. What does success look like—for your team, your audience, and your business?
DEFINE GOALS AND OUTCOMES
From attendee engagement metrics to revenue targets, we help you define the specific outcomes that matter most. These measurable goals allow us to reverse-engineer success, ensuring every part of the event supports the bigger picture.
FIND THE PERFECT VENUE
The right setting elevates your event from functional to unforgettable. We leverage our industry relationships and years of experience to identify venues that align with your vision, logistics, and budget. During this process, we consider:
Location convenience
Capacity and flexibility
Technical capabilities
Ambience and brand alignment
OUTLINE THE BUDGET
Strategic planning is only as good as the resources behind it. We’ll work with you to outline a realistic, responsive budget that supports your goals while leaving room for creative problem-solving. We also build in contingency planning, because agility is key.
MAP OUT THE TIMELINE
We construct a milestone-based timeline that balances ambition with feasibility. This detailed schedule, aligned with the KE Way Roadmap, ensures stakeholders stay in sync and tasks are executed on time.
Pro Tip: In today’s climate, with ongoing pandemic/endemic shifts, early vendor and deadline identification is essential. We get ahead of it, so you don’t fall behind.
WHAT TO EXPECT
In Stage 2, our team leads with curiosity, clarity, and care. Expect collaborative workshops, deep-dive planning sessions, and shared documents that keep everything visible and trackable. Our tools, like Google Drive, Asana, and our customized Client Dashboard, remain your go-to resources for transparency and momentum.
BRINGING IT ALL TOGETHER
Strategic Planning sets the stage for everything to come. With a unified vision, confirmed logistics, and a well-mapped path ahead, your event becomes more than a date on the calendar—it becomes a fully realized experience in the making.
In the next post, we’ll walk through Stage 3: Event Planning—Coordinate + Connect, where we execute the strategy by bringing in vendors, building the agenda, and tracking every moving part. Stay tuned!
Ready to bring your vision to life? Let’s get started.
Maggie Kennedy
Maggie Kennedy is the co-owner of Kennedy Events is a large-scale event management company based in San Francisco, Los Angeles, and New York City. Our team creates stress-free conferences and events with a positive impact, which allow our clients to resonate with their audience. Kennedy Events specializes in producing flawless product launches, award ceremonies, fundraisers and multi-day conferences while keeping our eye on retention and engagement goals.
About Kennedy Events
Kennedy Events began in 2000 with one goal in mind—to produce corporate events with just as much strategy as style. Since then, Paige, Maggie, and their team have built one of the most sought after corporate event companies in San Francisco, New York, and Los Angeles.
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We’ve (nearly) done it all when it comes to large scale events.
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