Team Introductions: Meet Event Planner Mariana

Kennedy Events is adding another key player to our global team! Meet Event Planner Mariana Fernandez. She joined the KE team as our first Event Admin, working her magic both behind the scenes and with our clients. We were so impressed by her efforts to improve our client onboarding experience and her desire to learn and grow professionally that it wasn’t long before she was promoted to Event Planner.

Mariana is based in Puebla, Mexico, where her extensive event background covers everything from convention centers to live music events. When she’s not wrangling contracts and improving the invisible processes that make partnering with KE stress-free, she’s trying the latest foodie hot spot in her Mexico City neighborhood or planning her next travel adventure. 


Kennedy Events: How did you get started in the events industry?

Mariana Fernandez: My first big entry point to the event industry was working for an electronic music festival called DayDream here in my hometown of Puebla, Mexico. It’s a massive three-day event with well-known DJs and it gave me a window into what it would be like to pursue a career in events. I loved it from day one! We were a small, tight-knit team that pulled together one of the biggest entertainment events of the year. I had the opportunity to try my hand at a bit of everything, from the marketing and media aspect to working onsite. Before that, after completing my Bachelor’s in Event Management followed by an MA in Marketing, I worked as the Director of Events on the post-grad committee of my university. I always secretly knew I would land in events!


What’s your favorite aspect of the event planning process? 

My favorite part is seeing everything come together. The moment you get to pull up from all of the intricate details to see the big picture and everything going as expected. The bigger the event, the more breathtaking this moment is to me.

What is your favorite event moment? 

On the third day of the DayDream music festival, my tired team and I used to gather up and watch the final set of the DJ before the event came to a close. We reflected on the success of the event and celebrated the win together as a team after putting in months of planning and three days of nonstop onsite work. 

What’s your favorite part of your job?

Getting to work with the Kennedy Events team! Everyone is helpful and supportive and the internal processes to get an event from start to finish are unparalleled.

What are the five tools you can’t live without? 

  1. Google workspace. I’m new to the system and it has been a game-changer!

  2. A walkie-talkie when onsite.

  3. Asana. It’s also a newer system for me, but it makes my project management streamlined and efficient. A huge upgrade from a notebook and pen. 

  4. My cell phone. At this point, can anyone live without it?

  5. Sugar. A chocolate bar gives me a much-needed burst of energy when I’m running on empty.

Where do you find inspiration? 

Pinterest! I love to mood board on Pinterest and I’m a highly visual person. Anything from event decor to food recipes has a dedicated board on my profile.  

What’s the top destination on your must-visit list?

I love to be immersed in nature and Iceland has been number one on my bucket list for as long as I can remember. No other place in the world holds a flame to the greenery, expansive landscapes, and, of course, the Northern Lights.  

If you could choose a superpower what would it be? 

Teleportation to cut down on my travel costs! If I could nix any part of my day, it would be sitting in traffic.

What’s your comfort food? 

I’m a foodie and it’s difficult to pick just one! Usually, I gravitate towards whatever greasy food I can find. The more flavorful the better! I do have a weak spot for fries.

Ready to Learn More About What Our Team Can Bring to Your Event?

The team at Kennedy Events excels at incorporating opportunities to delight at every stage of the event planning process. With a clear roadmap to event success, we champion our knowledge, resources, and connections to ensure your event goes off without a hitch. Whether you’re planning a live, in-person event, something in the virtual realm, or a hybrid with virtual components, our event experts are here to guide you. Schedule a free 30-minute consultation with us today.


MAGGIE KENNEDY

Maggie Kennedy is the co-owner of Kennedy Events is a large-scale event management company based in San Francisco, Los Angeles, and New York City. Our team creates stress-free conferences and events with a positive impact, which allows our clients to resonate with their audience. Kennedy Events specializes in producing flawless product launches, award ceremonies, fundraisers, and multi-day conferences while keeping our eye on retention and engagement goals.

 

About Kennedy Events

Kennedy Events began with one goal in mind—to produce high-level corporate events with just as much strategy as style. Maggie founded the company in 2000, found her match in Paige, and in 2011 the two became official partners. Since then, these two resourceful and brilliant creatives have pooled their strengths to build one one of the most the most sought after corporate event companies in San Francisco, New York, and Los Angeles.


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Maggie Kennedy

Maggie founded Kennedy Events in 2000 and has been Chief Everything Officer ever since! She’s a master at keeping clients and her team happy, plus brings the fun to every function. Her days are filled with things like logistics, sales, and, of course, putting her 20+ years of creative event strategy to work. She likes a life filled with adventure, and when that’s not happening in a ballroom, she’s found that on a 600+ mile bike ride to LA, on hikes in the Himalayas, and under the stars in an Indian desert. The world beckons, but nothing beats coming home to the Bay Area, and her two kids, fiance, and spunky cat.

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